YouTube Simplified

The client came to me looking to grow their presence on YouTube. Their channel was getting around 1900 daily viewers which is about 58,000 views per month – steady but not where they wanted to be. They knew YouTube had potential to really connect with their audience but weren’t sure how to reach more people effectively. We started by fine-tuning their content to better align with what viewers were looking for and made a few changes in the packaging.

From there, it was all about creating an experience that kept viewers coming back, which helped them build a loyal following over time. The results were exciting – We took their daily viewership from 1900 to 12,000, and monthly views soared past 300,000, which was the highest in their lifetime. The channel quickly became a go-to in their industry, bringing them the kind of exposure they had never imagined.

The client came to me struggling to break past their channel’s plateau. In the Media & Tech niche, they focused on podcasts, news commentary, and breakdowns, averaging 100K monthly views and occasionally hitting 140-150K but unable to grow further. We started by revamping the channel’s packaging—redesigning thumbnails and rewriting titles based on my research and their content’s potential.

While reviewing their catalog, I spotted untapped opportunities: older videos that could perform much better with strategic tweaks. After testing new content ideas and experimenting with thumbnails and titles, we built momentum. This snowballed, and by implementing an inter-linking strategy, We took the channel’s monthly viewership from 150K views to nearly 3 million views in less than 90 days period. The screenshot above is from one of our backlog optimizations.